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Sector segmentation contains taking the overall heterogeneous market for an item and dividing it into many sub-marketplaces or segments, Just about every of which tends to be homogeneous in all sizeable factors.[twelve] The procedure is carried out for two key needs: much better allocation of a firm's finite methods and to raised serve the more div

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Marketing happens whenever a business straight pays a media channel, straight through an in-house agency[seventy seven] or through an promoting agency or media getting provider, to publicize its product, service or concept. Common examples of advertising media include:An item advancement method will involve creating new products for current marketp

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